Bellabeat Capstone

This capstone project analyzes smart device usage data to provide insights for Bellabeat, a wellness technology company. Using R and the tidyverse package (dplyr, ggplot2), I explored user trends and proposed data-driven recommendations for Bellabeat’s marketing strategy.

Dataset Source

This dataset was originally made available on Kaggle: FitBit Fitness Tracker Data. It was also included as part of the Google Data Analytics Certificate Program.

Note: The dataset may be outdated; my conclusion includes recommendations for conducting a new survey.